Supportive. Dynamic. Innovative.
Using strategic communication to tell stories, build relationships, and drive growth for meaningful results
WHAT PEOPLE ARE SAYING
Debbie’s ability to build
cross-cultural relationships truly elevated our collaboration, allowing
us to synergize our efforts and achieve remarkable outcomes.
– Oriol Garcia, CEO at Cliqpod
KEY SKILLS
Communications Executive
My roles such as Chief Content Officer, Communications & Development Director, Senior Product Manager, and Managing Editor demonstrate my ability to lead teams, manage content production, and execute communication strategies that help real humans flourish.
- Website Optimization
- Audience Analysis
- Project Management
- Editorial Workflows
- Content Management Systems
- Agile Methodolgies
- Cross-functional Collaboration
- Development Growth
Professional Passions
What sets me apart is my ability to mix business and people, recognizing that at the heart of every business and organization are the humans behind it. It’s not just about providing products and services for human needs; it’s about understanding those needs and creating solutions that make a real impact.
- Psychological Safety
- Diversity, Equity, Inclusivity, and Belonging
- Bringing Your Full Self to Work
- Integrating Work + Life
- Flexibile Processes
- Ownership
- Accountability
Digital Storyteller
WHAT PEOPLE ARE SAYING
Debbie is an incredibly well-rounded content and business leader. Under her guidance, content is always aimed at supporting business goals and satisfying user needs, while maintaining the best SEO practices. This is thanks to her extensive experience not only in more purely content skills like writing, editing, marketing or SEO, but also business and product.
– Ana Hernández, PhD
Project Example: LoveToKnow
Key Highlights:
- Startup team leader taking a brand-new site to a 10M/month visitor content powerhouse.
- The site received 85% of traffic from organic search through content optimizations and keyword research.
- Created, strategized, and managed both evergreen and trending content strategies.
WHAT PEOPLE ARE SAYING
Debbie trained me when I started working at LoveToKnow 13 years ago, and I owe many of my current skills to her mentorship. She is an excellent coach who makes keeping track of many rapidly moving pieces appear effortless.
– Karen Frazier, Deputy Editor at LoveToKnow Media
Project Example: Citation Tool
Key Highlights:
- Project leader for the launch of a new citation-maker tool for students.
- I built authority with content created in partnership with subject matter experts.
- Saw exponential organic search growth and adoption within the first six months of its launch, with continued success in the following years.
WHAT PEOPLE ARE SAYING
Debbie’s data-driven and strategic, while remaining flexible and biased towards action. One of the things I like most about working with her is that she embraces new challenges with optimism and enthusiasm. That enthusiasm is contagious, and she’s skilled at aligning teams around business goals and providing the support to drive success.
– Allison Watson, Director of Analytics
Content Creation Examples
- FlexJobs: 8 Tips for Freelance Job Search Success
- LoveToKnow.com: Flowers by Month
- Families.com: Money Discussions
- Remote.com: 5 Tips for Providing Feedback to Remote Workers
- Credit.org (page 19): What to Do With Extra Cash
- Windy Woods Digital Solutions: Empowering Night-Owl Employees for Optimal Success
- Authority Magazine on Medium: How Employers and Employees Are Reworking Work Together
- Money Talk News (Collaboration Piece): 5 New Hiring Trends Job Seekers Should Be Aware Of
- PRNews.io (Collaboration Piece): Content Seeding 101: How Does It Work
Debbie Vasen 